Where beauty, artistry, education, and purpose come together to transform lives with excellence and heart.
Jhellen Beauty is a multi-dimensional beauty brand built on the belief that beauty is not only seen — it is felt. What began as a permanent makeup studio has grown into a full-service beauty house, a professional academy, and a cosmetics line trusted by clients and artists.
Across every branch of our brand — services, education, and products — we are committed to excellence, safety, artistry, and the empowerment of every individual we serve.
Our vision is to inspire confidence and transform lives through innovative beauty techniques, personalized artistry, and purpose-driven education. We envision a worldwide beauty community where clients feel seen, artists feel empowered, and beauty is used as a tool for identity, confidence, and self-expression.
Every service, class, and product is designed to deliver the highest standard of beauty.
We honor trust through transparency, safety, and ethical practice in everything we do.
Beauty is an art form. We combine creativity with advanced techniques and continuous education.
We believe beauty empowers. Our purpose is to uplift confidence in every client and student.
We are committed to teaching, mentoring, and forming strong, independent professionals.
We use visagism and visual identity principles to enhance each person’s unique beauty and expression.
Our luxury beauty spa offers a full range of high-end services across our locations in Massachusetts and Florida:
Jhellen Cosmetics was created to support both everyday beauty and professional artistry. From brow styling gels to growth serums and multi-use brow pencils, each product reflects our commitment to quality, performance, and aesthetic excellence.
Our goal is to expand our cosmetics worldwide, empowering women and artists everywhere with products they can trust.
Jhellen Academy is the educational foundation of the brand, created to train beauty professionals through visagism, identity analysis, advanced PMU techniques, and business strategy. Every student learns Jessica’s philosophy, methodology, and elite standards — gaining the confidence and skills to build a successful, purpose-driven career in the beauty industry.
A full-service beauty spa offering permanent makeup, lashes, facials, head spa, body treatments, tiny tattoos, and laser services.
Book Wellesley →A permanent makeup and beauty studio dedicated to advanced PMU techniques and premium beauty experiences.
Book Tampa →A glimpse of the artists behind the Jhellen Beauty experience.
Jessica Hellen is a permanent makeup master artist, educator, and beauty entrepreneur with more than 16 years of experience and over 18,000 clients served. Her expertise spans visagism, visual identity, advanced PMU techniques, hairdressing, and makeup artistry — giving her one of the most complete foundations in the beauty industry.
As the creator of the Jhellen Eyebrow Visagism Method, Jessica merges facial structure, color theory, and behavioral analysis (DISC) to design eyebrows that reflect a client’s personality, identity, and lifestyle — not just trends. Her work is rooted in purpose, transformation, and authenticity.
Beyond her artistry, Jessica is a visionary businesswoman and the founder of Jhellen House of Beauty, Jhellen Academy, and Jhellen Cosmetics. She leads her brand with strategy, creativity, and excellence, developing systems, education, and innovations that elevate both her team and the industry. Through the Academy, she personally trains every new artist who joins the team, shaping them with her philosophy, standards, and techniques.
Jessica believes beauty is a tool for confidence, identity, and purpose — and her mission is to empower clients, students, and women worldwide through education, transformation, and leadership.
Whether you are booking a treatment, starting your beauty career, or exploring our cosmetics, we are honored to be part of your beauty journey.
