Jessica Hellen — Beauty, Identity & Purpose

I am a permanent makeup master artist, educator, and entrepreneur — but before all of that, I am a woman who had to rebuild her life, identity, and confidence from the inside out.

Through Jhellen Beauty, Jhellen Academy, and the Jhellen Eyebrow Visagism Method, my mission is to help women see themselves the way God sees them: valuable, unique, and full of purpose. This page is not only about what I do, but why I do it — and how your own story can be transformed too.

Jessica Hellen Portrait — Beauty, Identity & Purpose
Scroll to discover my story

Who I Am

Before I became a beauty entrepreneur, educator, and permanent makeup master artist, I was a young woman searching for purpose, identity, and direction. My journey began on a humble farm in Brazil, surrounded by nature, simplicity, and God's quiet voice. Everything I am today is rooted in those beginnings.

Today, I lead a multi-dimensional beauty brand — Jhellen Beauty, Jhellen Academy, Jhellen Cosmetics, and the Jhellen Eyebrow Visagism Method — always guided by the same mission: to restore confidence, identity, and purpose in every woman I meet.

Jessica Hellen at the front desk of Jhellen Beauty – leadership, identity and purpose

16+ Years

working professionally in the beauty industry

18,000+ Clients

served across the U.S. and internationally

Certified Analyst

trained in behavior profiles and communication

Founder

of the Jhellen Eyebrow Visagism Method

Educator

training artists nationally & internationally

Entrepreneur

creator of services, academy & cosmetics line

My Story — From a Farm in Brazil to Purpose in Beauty

I didn’t grow up in luxury or comfort. I grew up on a humble farm in Brazil, with very few toys, but surrounded by something priceless: nature, animals, and God’s quiet presence. The land, the river, the trees and the simple life became my first school of beauty, harmony and identity.

“God was shaping my eye for beauty long before I ever held a makeup brush.”

Click here to read my full journey

I didn’t grow up surrounded by luxury, resources, or opportunity. I grew up on a humble farm in Brazil, a simple life with very few toys, very little money, and a world that many would consider small — but to me, it was the place where God first began shaping my purpose.

While other children played with gadgets and games, my companions were nature and animals. The chickens, the pigs, the dogs, the horses — they were my friends. The river, the trees, the dirt roads, the flowers — they were my playground. The beauty of creation was the first teacher I ever had.

Through nature, I learned to observe. Through animals, I learned connection. Through simplicity, I learned gratitude. And through the harmony of every detail — the petals, the colors, the lines of the leaves — I began to see God.

He spoke to me through the quiet. He shaped my eye through the colors of the land. He taught me beauty through creation long before I ever held a makeup brush.

As I grew older, life changed quickly. I became a mother in my teenage years — young, scared, and determined to create a better future. That season refined me with fire. It taught me resilience, sacrifice, and the courage to fight for my dreams.

With a baby in my arms and purpose burning in my chest, I ran toward the only world that felt natural to me: beauty, creativity, and transformation. I practiced on family, friends, and anyone who trusted me. I studied endlessly, paying attention to every detail — just like I did when studying nature as a child.

I worked as a hairdresser, makeup artist, lash artist, and eventually as a permanent makeup artist. Each job shaped another piece of me. But something deeper began to emerge:

I realized that beauty was not vanity. Beauty was identity. Beauty was expression. Beauty was healing. Beauty was purpose.

I watched women sit in my chair with insecurity, doubt, or lost identity… and leave transformed — not just on the outside, but on the inside. There was something sacred happening, something that reminded me of the harmony I saw in nature as a child.

Every face, like every flower, had its own design. Every personality had its own rhythm. Every woman had her own story written in her features. This revelation led me to develop the Jhellen Eyebrow Visagism Method, a personalized approach to beauty rooted in identity, personality, behavior, and emotional expression — not trends or artificial standards.

Over the past 16+ years, I’ve served more than 18,000 clients, trained artists, opened studios in two states, created a cosmetics line, built an academy, and raised two extraordinary boys.

My purpose today extends far beyond PMU or aesthetics. I speak to women about identity, purpose, and faith. I lead groups on self-development and spiritual growth. I mentor artists from all backgrounds. And I am preparing to launch a nonprofit for teen mothers — women who need hope, opportunity, and someone to tell them “Your story is not over.”

I want every woman to know: you were not created to simply survive. You were created for legacy, purpose, and beauty that reflects the identity God placed inside of you.

The world may look artificial. Social media may look perfect. But true beauty is born in simplicity, in nature, in faith, in resilience, and in the quiet places where God whispers: “I made you for more.”

My journey, from a small farm in Brazil to where I stand today, is proof that nothing is impossible when you walk with purpose and allow God to lead your steps. If He did it for me, He can do it for you too.

This is my story — and my prayer is that it inspires you to rise into yours.

My mission is to use beauty, education, and identity work as tools to transform lives — not only how people look in the mirror, but how they feel, think, and walk in their purpose.

  • Design beauty that reflects identity — not just trends.
  • Empower women to see their value, worth, and potential.
  • Train artists who are excellent, ethical, and purpose-driven.
  • Build a brand that honors God through excellence & service.

My vision is to see Jhellen Beauty as a worldwide reference in permanent makeup, education, and purpose-driven beauty — a movement that restores identity and confidence in women around the world.

  • Expand Jhellen House of Beauty, Academy & Cosmetics internationally.
  • Impact thousands of women through trainings, mentorship & speaking.
  • Launch a nonprofit for teenage mothers with free PMU training.
  • Write and publish my book to share tools for identity & transformation.
Identity-Based Eyebrow Design

The Jhellen Eyebrow Visagism Method™

The Jhellen Visagism Method™ is my signature approach to eyebrow design and permanent makeup. Instead of following trends, this method starts with who you are — your facial structure, personality, behavior style, and lifestyle — to create brows that truly belong to you.
  • Facial architecture and proportions
  • Color harmony and tone psychology
  • Behavior profiles (DISC) and personality
  • Daily routine, style, and identity expression
Every artist trained at Jhellen Academy studies this method so your brows feel natural, elevated, and aligned with your true identity.
Learn more about the Jhellen Visagism Method™
Behavior & Identity
Curious About Your Own Behavior Profile?
You can take the same behavior assessment I use to understand identity, reactions, and communication style. In just a few minutes, you will discover patterns behind the way you think, feel, and relate to others. It is a FREE behavior assessment created to help you learn more about yourself.
★ Take This FREE Assessment Now
Takes about 7–10 minutes. Your results are private and made just for you.
Want to know how I use this assessment with my clients? Learn more here.


Faith, Identity & Community

My faith is central to who I am. I believe each woman was created with a unique identity and purpose, and my desire is to help you reconnect with that truth through beauty, teaching, and community.

JH Group – Join our circle of inspiring women

JH Groups — A Garden of Inspiring Women

JH Groups are private women’s circles that meet online and in person in Boston, MA and Tampa, FL. We grow together in faith, identity, mindset, relationships, and entrepreneurship — while building real friendships.

  • Safe, faith-filled conversations
  • Identity, healing & personal growth
  • Entrepreneurship, purpose & vision
  • Real community — not just social media
Join the WhatsApp Circle
Stay close to the garden — follow Jessica and join the community:

Speaking & Teaching

I speak at events, conferences, churches, and trainings on beauty, identity, faith, and entrepreneurship. My heart is to bring hope, clarity, and practical tools so women can step into their God-given purpose.

Topics & future projects

I love tailoring messages for each audience. Some of my favorite themes include:

  • Identity, purpose & confidence for women
  • Beauty, self-image & emotional healing
  • Faith in everyday life and business
  • Entrepreneurship, vision & personal growth
  • Storytelling, testimony & overcoming humble beginnings

Book Launch — Coming Soon

Coming Soon
Your Story
Is Still Being Written by Jessica Hellen

This book is for every woman who has ever felt unseen, unqualified, or behind in life — and needs to be reminded that God still writes beautiful stories from humble beginnings.

Soon you'll find a dedicated page here with updates, behind-the-scenes, and how to join the launch list.

Book page — coming soon

Let’s Connect

Whether you're booking a treatment, joining a training, inviting me to speak, or exploring my work and mission — I would be honored to connect with you.